There can be few who don’t know that later today Apple are holding a product launch event and that, if fevered speculation is to be believed, a new tablet style device will be announced. And as my close friends will attest, I am a Mac user and a huge fan of their products.
So what is it about Apple that drives this fanboi devotion to their product and the fever pitch of anticipation whenever they launch a new product? Why do Mac users display a unique devotion to their chosen platform that is quite unlike anything you see from users of other products?
Apple have the unique ability to whip up a storm of rumour and gossip months before any new product is unveiled. This free publicity is priceless but in this case all the hype has been whipped up despite the actual product being unknown. Can you think of any other company who can cause such excitement ahead of an event to discuss an ‘unknown’ product?